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Formula for E-Mail Success

Whatever your objective in writing your e-mail message, apply the following formula to organize your communication for maximum effectiveness:

  1. Restrict each e-mail to one primary message—the one action you want the reader to take.

  2. Lead with your primary message.

  3. Focus on your first three sentences. By the end of sentence three, readers should have no doubt what your message is about or what action they are expected to take.

  4. Repeat, rephrase, and reiterate. Use the balance of your e-mail to drive home the point you made so succinctly and effectively in sentences one through three.

  5. Limit e-mail messages to a maximum of one screen page. If you need more room, consider adding an attachment.


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