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Chapter 9. Grabbing the Reader’s Attenti... > Understanding the Lead’s Role

Understanding the Lead’s Role

The lead structures your message. It leaves the reader no doubt about why you have written it or whether to continue reading.

The lead delivers the document’s most important, compelling information right up front, often in the form of a conclusion.

The lead summarizes what is to come later in the document.

The lead captures—and holds—the reader’s attention.


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