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Part II: Composing Your E-Mail Message > Collecting Your Thoughts with the Five...

Chapter 6. Collecting Your Thoughts with the Five Ws

During a business day, e-mail users may receive many, many messages. The competition to capture the attention and interest of the electronic reader is fierce. Just as newspaper writers vie with many other writers to capture their readers’ attention, you too are competing with many other e-mail correspondents to ensure that your message is opened, read, and acted upon. So it makes sense to borrow some techniques of journalistic writing to apply to composing e-mail messages.

To collect your thoughts before you write, answer the journalist’s five Ws: who, what, when, where, and why.


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