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Chapter 13. Writing Your Financial Plan > Presenting Persuasive Financials

Presenting Persuasive Financials

After you catch your reader's interest with your business concept, she wants to see if your business plan is a viable entity. Will it make enough money to reach break-even and then sustain profitability? Readers are also looking to see if your numbers are real and make sense. Anyone can slap a spreadsheet together, make projections, and show a wild profit. The challenge is to show that these profit projections are based on solid business assumptions. These assumptions come from the ideas, concepts, and strategies you've described throughout your entire business plan, which form the basis for your financial statements and projections.

You can see a sample of a financial plan in Appendix A, “Sample Business Plan.” There are four comprehensive reports included in the financial plan. You need to include these in your plan, as well:



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