Chapter 4. Preparing Your Company Overview

In this chapter:

• Learn how to describe your company identity and current situation

• Learn how to identify funding sources and strategic alliances

• Learn how to identify and describe regulatory and legal issues affecting your business

• Write the company or division overview for your business plan

A business plan should provide the reader with a description of the company that plans to do the business. Too many plan writers confuse the company description with the business description. The company description describes what the company is and the business description details what the company does. You learn how to write the business description in Chapter 5, “Describing Your Product or Service.”