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Part: III Where and How? > Crafting Your Marketing Strategy

Chapter 8. Crafting Your Marketing Strategy

In this chapter:

The universe of marketing can sometimes resemble what William James called a world of “blooming, buzzing confusion.” For both offline and online, you have a wide variety of advertising, promotion, publicity, media relations, and public relations marketing vehicles to use. In the offline world, you have magazines, newspapers, brochures, catalogs, television and radio ads, promotional fliers, telemarketing, direct mail, billboards, and press releases. In the online world you have a choice of search engine submittals; purchasing top placement in the search engines; key word purchases; promotional emails; text, HTML, and rich media newsletters, and much, much more.


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