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Chapter 2. Understanding the Elements of... > Pulling It Together—The Business Pla...

Pulling It Together—The Business Plan Elements

As you've seen, a successful business plan must answer some essential questions; the answers to these questions are typically organized in parts that make up the elements of your business plan. Here are the basic elements that make up a business plan:

  • Executive Summary

  • Company mission and objectives

  • An overview of the company

  • A description of the company's product or service

  • The management team

  • The marketplace

  • Marketing strategy

  • Competition

  • Risks of your business

  • Implementation plan

  • Capital requirements

  • Financial plan

  • Any supporting exhibits


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