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Chapter 2. Understanding the Elements of... > Answering the Essential Questions

Answering the Essential Questions

Much of life is a search for answers to essential questions. A business plan is no different. The introduction to this book listed a set of questions that should be answered by every plan. These questions include Who? What? Why? When? Where? How? and How much? Crafting the best answers to these questions is the foundation of writing a solid and effective business plan and the foundation of launching a successful business.

How you answer these questions is as important as the answers themselves.


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