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Summary

The Executive Summary is the last thing you write and it's the first thing read by investors and supporters. Besides giving the readers their first impression of your business concept, it also is the primary place for your salesmanship to come shinning through. The Executive Summary conveys the excitement and essence of the rest of your plan.

A good Executive Summary should summarize the opportunity, the business concept, the marketplace, the competition, the capital requirements, the exit strategy, and the projected profits of your company. Like a solid building, your business plan rests on the firm foundation of the Executive Summary.


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