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Chapter 4. Preparing Your Company Overview > Describing Strategic Alliances

Describing Strategic Alliances

The more credible the success of your business venture seems, the more support you gain for it. Forging strategic alliances is a good way to attain that credibility—and can help your business succeed.

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A strategic alliance can expand access to markets or to a broader geographic range—one currently beyond your reach. Such alliances may also provide advanced technology or quicker product development for your company.



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