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Summary

This chapter has described how a full and effective selling strategy must consider all possible distribution channels for your product or service, and how the channels you choose must be described in the Distribution Channels section of your business plan.

If you purchase and sell other companies' products, distribution includes the process of buying from wholesalers or distributors and selling to the end user. If you are offering a service, your distribution process is simple. You offer it from an office or storefront directly to your target customer. As you've learned in this chapter, your plan must not only describe the distribution channels you'll use, but also describe how you'll avoid channel conflicts. This chapter also explained how to describe in your business plan how you expect to use online technology in your business. The next chapter will show you how to identify and describe your competition.


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