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Chapter 3. Getting Started: Introducing ... > Defining Your Mission Statement and ...

Defining Your Mission Statement and Company Objectives

Business plans should tell your reader how to get from here to there, and you provide that information by outlining your shortand longterm business objectives.

But before you do that, you need to create your company mission statement. Your mission statement clearly states what your company stands for and what it intends to achieve. After all, how can you write a plan for your new business if you don't know what your business is and where you want it to go? Defining your mission and its objectives achieves this purpose.


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