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Part: I Get a Plan! > Understanding the Elements of a Business Plan

Chapter 2. Understanding the Elements of a Business Plan

In this chapter:

There's an old maxim in the computer world called GIGO, which stands for “garbage in, garbage out,” and means if you enter bad data into your system, you get faulty results. That goes double for a business plan. The outcome of a business plan depends on what goes into it. A successful implementation of a business idea starts with a solid and well-organized plan.


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