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Part: I Get a Plan! > Business Plan Basics

Chapter 1. Business Plan Basics

In this chapter:

An old friend and colleague of mine had an interesting approach to evaluating a business concept. He would comment, “That's a great idea! But is it a business?” Ideas are a dime a dozen, he would say, but turning those ideas into an executable business is another matter all together. So what's the secret of an idea's success?


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