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Write the Plan!

As you can see, the Product or Service Description section is a very important part of your plan. The bottom line is that you must sell the reader on your product as well as sell her on your plans and capability for selling it. As you write this section of your plan, think hard about the answers to the following questions, as they apply to your type of plan—startup, full, or internal plan.

Startup Business Plan

Answer these questions to describe what your business sells:


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