• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 5. Describing Your Product or Se... > Showing What Your Business Sells

Showing What Your Business Sells

With the preliminaries of your company description and business objectives out of the way, you must turn to the task of describing the product or service you sell. Start by giving your reader a general overview of your offering before getting into the details. Provide a short explanation of how long your product or service type has been in the marketplace.

note

Here's how the elements described in this chapter relate to each of the three plan types:

  • Except for the confidentiality statement and the documentation on company patents, licenses, and copyrighted material, the internal plan answers the same questions and has the same parts as the full business plan.

  • The startup plan does not answer the questions of existing contracts with potential customers and suppliers nor does it provide feedback from potential customers or third-party analysis about the viability of the product or service.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint