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Things You'll Need

  • List of participants in your industry

  • Data on the size of your market

  • Information on your market trends

  • Computer and Internet access

Conducting and Presenting an Industry Analysis

It's not enough to know your own business and to accurately describe it in your business plan. You must also show the reader you have a good grasp of the industry your business is a part of. You must understand and describe the forces, trends, and market potential of your industry and the projected growth that supports your company in meeting its business objectives. Demonstrating to the reader, investor, or banker that you understand the patterns and trends of your industry helps build a case for your company's success.


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