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Chapter 7. Describing Your Marketplace > Analyzing Your Industry, Its Participa...

Analyzing Your Industry, Its Participants, Your Market, and Market Trends

The better you know your industry, the more likely you are to succeed in your business venture.

You must demonstrate to the reader of your plan that you have a solid understanding of how your industry functions. And the more you know about your industry, the better you can market and sell within it.



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