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Chapter 7. Describing Your Marketplace > Things You'll Need - Pg. 71

Describing Your Marketplace 71 But don't overdo it. This is a business plan, not a thesis. Planning your business is not a test of your knowledge but of your understanding of the product or service you're selling, its marketplace, and the customer you serve. Also, don't try to attack too many markets at once--particularly if you are a startup or early-stage company. Things You'll Need · Trade publications related to your industry · Computer and Internet access · Merchant directory Doing the Research