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Chapter 10. Describing Your Competition > Describing the Competitive Environmen...

Describing the Competitive Environment

The important thing to do when preparing this section of your plan is to first do a little homework. If you're an existing company or division, you are pretty familiar with your competition. But if you are a new company or entering a new market niche, you need to do a bit of research to fully describe the competitors your new venture faces.

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Except for the questions on the impact of a division's venture on an existing company in the internal business plan, the questions and techniques you learn in this chapter apply to all plans.



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