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Summary

Like life, establishing a business involves risks. These risks cannot be entirely eliminated but they can be reduced to a manageable level. By seriously considering the risks to your business model, you can mediate their effects and show the reader that you have realistically evaluated your business model. The reader of your plan who needs to make a decision on whether to support your business idea with money or resources is looking for an explanation of these risks and how you will manage them.

Remember, if you don't show the reader you are aware of the risks facing your new business venture, or state that no appreciable risks exist, he will dismiss you and your business idea as naïve.


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