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Monetizing Customers

The goal of your business is obviously to make sales. How you plan to make those sales must be described in your business plan. This information must include your pricing structure and your plan for making money from online sales. If you plan to sell through your digital presence, you need to describe how you monetize the traffic coming to your website.

Establishing and Describing Your Pricing Structure

The first thing you need to decide is at what price you can sell your product or service. You must describe your unit of sale. The unit of sale is the discrete product or service you sell. For example, if it's a product, the unit of sale might be one computer monitor, one computer system, one camera, one bicycle, or even one screw or nail. If you are selling a service, your unit of sale might be one hour of work or a fixed price per project.


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