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Retaining Customers

It's well known that it costs up to ten times more to acquire a new customer than to retain the ones you have. So, retention becomes a very important objective of your marketing program.

That's why creating a house list, whether for online or offline use, becomes very important. A house list is an opt-in mailing list of previous customers who have voluntarily given you their contact information. You can use your house list of previous customers and prospects to market to them periodically, offering special deals to existing customers and other types of incentives to prospects to get them to buy.


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