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Things You'll Need

  • Internet access

  • Website for your company

Choosing the Tools for Your Marketing Strategy

A well-thought-out marketing strategy describes how you intend to reach your target customer. The Marketing Strategy section of your plan should outline the necessary steps to reach prospects and convert them into paying customers. You must be able to identify the different avenues of advertising and promotion you use to effectively sell your product or service and how you use them.


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