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Chapter 10. Visual effectiveness > Use visual elements logically and consistent...

Use visual elements logically and consistently

Choose a visual system to use throughout your information. A visual system specifies consistent characteristics for all of the visual elements in your information. It can address everything from the type style used for emphasis to the weight and placement of rules in tables and lines in illustrations.

When the same visual system is used throughout the information, users quickly learn where and how to find the information that they need. You should have guidelines that apply to headings; highlighting; font usage; examples of code; syntax formats; list, table, and figure formats; indention; and graphic styles and placements. If the style guidelines that you are following (as discussed in “Create and follow style guidelines” on page 203), do not address consistent treatment of visual elements, work with a visual designer to establish a visual system. Then add the standards to your style guidelines, and stick to them.


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