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Chapter 7. Style > Create and follow style guidelines

Create and follow style guidelines

Style guidelines, whether they come from a style guide or a style sheet, help you and your team consistently apply specific conventions to your information. For example, style guidelines can specify what text to highlight, what tone to use, or what spellings to use. A style guide might contain hundreds of entries that describe how to deal with everything from apostrophes to Web addresses.

Information presentation that is not uniform is distracting and potentially confusing for readers. Style guidelines help ensure that writers working on related information do not introduce variations that will create inconsistent presentation. Before a writing project begins, your team should create or adopt style guidelines.


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