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Chapter 5. Clarity > Write cohesively

Write cohesively

Elements such as sentences, lists, tables, figures, and examples that are clear on their own do not necessarily result in clear information overall. These elements must work together to emphasize the most important ideas that you want to convey. The ideas that are expressed in each element should not have equal weight. Instead, some ideas should reinforce other ideas, and thus contribute to the overall impact of the information.

Make explicit the logical flow from idea to idea. This flow can take many forms, such as from sentence to sentence, from paragraph to paragraph, from a paragraph to a list, table, figure, or example, and back again. At the start of sentences, you can use transitional words or phrases (such as “for example,” “therefore,” “however,” and “as a result”). To integrate lists, tables, figures, or examples, you can introduce them with a sentence and provide meaningful captions for figures and tables, as in the following topic:


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