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Chapter 27. Sales > Special Offers

Special Offers

MEMORANDUM

TO: George Anderson and Sally Lee,

Account Representatives, Midwest Territory

FROM: Alice King, Vice President, Sales

SUBJECT: Spring Sales Promotion

Please send me your plan for the next sales promotion of the Dance
					Your Way to Health kits in your territory.

   Will the promotion use demonstration disks, coupons, refunds,

price discounts, or other incentives to motivate individuals to buy

the program?

WHAT DO YOU KNOW?

Circle T or F to indicate whether each of the following statements is true or false.

1:

TFA sales promotion is a way that a company encourages potential customers to buy its product or services.


A1:

True. Sales promotions are activities intended to motivate customers to try or to purchase more products or services.

2:

TFGeorge and Sally are assigned to sell Dance Your Way to Health all over the nation.


A2:

False. According to the “TO:” line, George and Sally are responsible for selling the product in the Midwest only; this is their sales territory.

3:

TFIncentives are amounts of money given in cents.


A3:

False. Incentives are offers designed to encourage the purchase of products or services.



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