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Lesson 13. Writing a Presentation Docume... > Structuring Your Persuasive Presenta... - Pg. 56

56 Chapter 13. Writing a Presentation Document In this lesson you learn the general principles for writing a presentation document, including ways in which a presentation is similar to or different from a written document. Uses for a Presentation There are a wide variety of presentations and reasons to give one. We will focus in this lesson on internal presentations (that is, presentations to people within your organization); however, most external presentations follow the same principles. There are two general types of internal presentations: · Persuasive presentations · Informative presentations Persuasive presentations are similar to recommendation memos--you're asking your audience to agree to something you're proposing. Informative presentations more closely follow the structure of a summary or analysis, in which you are providing information your audience did not previously have. Structuring Your Persuasive Presentation In general, you should structure your persuasive presentation similarly to the way you would struc- ture a memo on the same subject. Specifically, when you wish to persuade your audience to do something (for example, you wish your company's board of directors to fund a new plant) the structure should follow the form of a recom- mendation memo, with the following sections: · · · · · · Overview Background Recommendation Rationale Additional Information Needed Next Steps In the overview, you will tell your audience what the presentation will be about, and what you're asking them to do. You would then go on to provide any necessary background the audience needs to understand your recommendation and why you're making it. Next comes the recommendation itself, and then the reasons why the recommendation is sound (the rationale). If necessary, in the Additional Information Needed section you would include any significant issues or concerns with this proposal, and how you're addressing them. Finally, you would conclude your presentation with your Next Steps section, a brief listing of what needs to happen next, along with when it needs to happen and who's responsible for making it happen.