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The Authors - Pg. x

x The Authors Paula Garrett is a Partner in The Maxxwell Group, an interactive marketing consulting firm special- izing in health care. She has worked or consulted for The Coca-Cola Co., Johnston & Murphy, Macmillan Publishing, The PGA TOUR, and The Procter & Gamble Company. Ms. Garrett holds an MBA from Indiana University and a BFA in Journalism from Southern Methodist University. She currently lives in Indianapolis, Indiana. Steve Dennis is President of Dennis-McCain Consulting, a marketing strategy consulting firm spe- cializing in paradigm transformations. He has worked or consulted for the Brown Shoe Co., Charles Schwab & Co., The PGA TOUR, The Procter & Gamble Company, and The Washington Post. Mr. Dennis holds an MBA from Vanderbilt University and an MS and BS in mathematics from the Uni- versity of Kentucky. He currently lives in Atlanta, Georgia.