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Lesson 2. Start with a Purpose in Mind > The 30-Second Recap - Pg. 8

Start with a Purpose in Mind From: Division Sales Manager Re: Monthly Progress Report This summarizes monthly sales in the Eastern Division. · Sales are up 2 percent from the previous month, and up 4 percent from a year ago. · We opened three new accounts, including Acme Company, Start with a Purpose in Mind the largest user of our type of products in the Eastern Division. As you know, we've been trying to open this account for more than six months. In our most recent presentation to the Acme buyer, we explained the new order- tracking system and the positive effect it would have on on-time shipments. · On-time shipments were 98 percent, up 3 percent from the previous month, and up 5 percent from a year ago. This on-time shipment number is the best we've had in the past 18 months, and appears to be directly attributable to the new tracking system. The sales force also reports that complaints about delayed or incomplete shipments are down significantly since we began testing the tracking system. 8 The 30-Second Recap · Before you start writing, be clear about why you are doing so. · Identify the appropriate audience for your document base on your objective, and understand this audience's perspective before writing. · Remember, every memo gives you the opportunity to lead others' thinking and advance your business objectives.