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Lesson 2. Start with a Purpose in Mind - Pg. 5

5 Chapter 2. Start with a Purpose in Mind In this lesson you learn to start with a clear purpose in mind. You also learn the key questions to ask yourself before beginning to write, and how to advance your business objectives. Understand Your Purpose Understanding why you're writing is the most important factor in creating an effective business document. Although you may think this point is obvious, our experience in teaching effective busi- ness writing says otherwise. Most of the poorly written documents we've seen stem from writers who have no clear purpose in mind. Tip A clear, well-thought-out purpose will adhere to the "SMART" principle. SMART stands for ... Specific: --Your purpose focuses on a single, well-defined issue.