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Chapter 14. Why Not See It My Way?: Pers... > The Moment of Truth - Pg. 160

Why Not See It My Way?: Persuasion and Argumentation 160 Writer's Block Don't use appeals to emotion in place of solid arguments or to stir up feelings that are dangerous or harmful. Write Angles When you're addressing an audience that doesn't agree with your argument, search for common ground, or areas of agreement. If you can get readers to agree with you on one point, they're more likely to be persuaded by your other points.