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Chapter 14. Why Not See It My Way?: Pers... > How's That Again? Logical Fallacies - Pg. 164

Why Not See It My Way?: Persuasion and Argumentation · Emotional appeals build on your readers' physical, social, and psychological needs. 164 · Disarm the opposition by acknowledging the main arguments against your side and countering the oppo- sition. · Errors in logic can destroy an argument.