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Chapter 24. The Professional Edge: Writi... > Appearance Is Reality - Pg. 276

The Professional Edge: Writing on the Job 276 Word Watch White space is the empty space on a page. It is a key element in all document design. 2. 3. 4. Use white space (space without writing) to separate and emphasize key points within the letter. Provide sufficient white space around paragraphs, too. To help readers locate key elements, use headers (words or phrases that group points). You can also use indented lists, bullets, or numbers--just as this book does! To get maximum impact, put key elements such as a chart in the upper-left and lower- right quadrants of the page. Since we read from left to right, top to bottom, these quadrants attract our interest most. Write Angles