All the World's a Stage: Writing Speeches 249 The Big Three Some people can stand in front of a crowd and have them spellbound within minutes. What's the magic? Surprisingly, there's no magic at all. In large part, public speakers shine because they're completely prepared. They understand the different speeches they're called upon to deliver in public. They know how various speeches are organized, so they can write speeches that work . Now, so can you. All speeches fall into one of three categories: speeches that inform, speeches that persuade, or speeches that entertain . These correspond to the four modes of discourse you learned in Part 3, "Write for Success." Here's the shakedown: Speech Mode speeches that inform speeches that persuade speeches that entertain Writing Mode expository writing persuasive writing narrative/descriptive writing Let's look at each type of speech more closely. Author! Author!