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Chapter 1. You and Your Audience > Persuasion: Getting from Point A to Point B

Persuasion: Getting from Point A to Point B

As social animals, we humans find ourselves called upon to persuade other humans almost every day. Persuasion is one of the crucial skills of life. The persuasive situations you may face will be remarkably varied, each posing its own unique challenges and opportunities.

Yet all presentation situations have one element in common. Whether it's a formal presentation, speech, sales pitch, seminar, jury summation, or a pep talk, every communication has as its goal to take the audience from where they are at the start of your presentation, which is Point A, and move them to your objective, which is Point B. This dynamic shift is persuasion.


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