Let me pose a question. Throughout this entire chapter, and in the previous three chapters on graphics, I haven't mentioned Point B or the WIIFY once, while, throughout this book, I've repeatedly stressed their importance. Where in the Storyboard, or on which slide, do you think you should put your Point B and the audience WIIFY?
The right answer is nowhere. Point B and the WIIFY don't appear on any slide. They are stated by you, the presenter.