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WIIFY Triggers

In addition to these grand WIIFYs, there will usually be many smaller WIIFYs, more specific, but still significant audience benefits that give meaning to each element in your presentation. In fact, every element in your persuasive presentation must be clearly linked to a WIIFY.

In my programs, I use six phrases I call WIIFY triggers. They're designed to remind presenters about the necessity of linking every element of their presentation to a clear audience benefit, or in other words, a WIIFY. During the final run-throughs of presentations I've helped develop, whenever I hear an idea, fact, story, or detail without a clear audience benefit, I interrupt to call out one of these WIIFY triggers:


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