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12 Internal Linkages

12 Internal Linkages

  1. Reference the Flow Structure. Make repeated references to your primary Flow Structure as you track through your presentation.

  2. Logical Transition. Close your outbound subject; lead in to your inbound subject.

  3. Cross-Reference. Make forward and backward references to other subjects in your presentation.

  4. Rhetorical Question. Pose a relevant question, and then provide the answer.

  5. Recurring Theme. Establish an example or data point early in your presentation, and then make several references to it throughout your presentation.

  6. Symmetry. Establish an example or data point early in your presentation, and never mention it again until the end.

  7. Mantra. Use a catch phrase or slogan repeatedly.

  8. Internal Summary. Pause at major transitions and recapitulate.

  9. Enumeration. Present related concepts as a suite and count down through each of them.

  10. Do the Math. Put numeric information in perspective.

  11. Point B Reinforcement. Restate your call to action at several points throughout your presentation.

  12. Say Your Company Name. State your company, product, or service name often.


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