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16 Flow Structures

16 Flow Structures

  1. Modular. A sequence of similar parts, units, or components in which the order of the units is interchangeable.

  2. Chronological. Organizes clusters of ideas along a timeline, reflecting events in the order in which they occurred or might occur.

  3. Physical. Organizes clusters of ideas according to their physical or geographical location.

  4. Spatial. Organizes ideas conceptually, according to a physical metaphor or analogy, providing a spatial arrangement of your topics.

  5. Problem/Solution. Organizes the presentation around a problem and the solution offered by you or your company.

  6. Issues/Actions. Organizes the presentation around one or more issues and the actions you propose to address them.

  7. Opportunity/Leverage. Organizes the presentation around a business opportunity and the leverage you or your company will implement to take advantage of it.

  8. Form/Function. Organizes the presentation around a single central business concept, method, or technology, with multiple applications or functions emanating from that central core.

  9. Features/Benefits. Organizes the presentation around a series of your product or service features and the concrete benefits provided by those features.

  10. Case Study. A narrative recounting of how you or your company solved a particular problem or met the needs of a particular client, and in the telling, covers all the aspects of your business and its environment.

  11. Argument/Fallacy. Raises arguments against your own case, and then rebuts them by pointing out the fallacies (or false beliefs) that underlie them.

  12. Compare/Contrast. Organizes the presentation around a series of comparisons that illustrate the differences between your company and other companies.

  13. Matrix. Uses a two-by-two or larger diagram to organize a complex set of concepts into an easy-to-digest, easy-to-follow, and easy-to-remember form.

  14. Parallel Tracks. Drills down into a series of related ideas, with an identical set of subsets for each idea.

  15. Rhetorical Questions. Asks, then answers, questions that are likely to be foremost in the minds of your audience.

  16. Numerical. Enumerates a series of loosely connected ideas, facts, or arguments.



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