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WIIFY Triggers

WIIFY Triggers

  1. “This is important to you because … ” (The presenter fills in the blank.)

  2. ”What does this mean to you?” (The presenter explains.)

  3. “Why am I telling you this?” (The presenter explains.)

  4. “Who cares?” (“You should care, because … ”)

  5. “So what?” (“Here's what … ”)

  6. “And … ?” (“Here's the WIIFY … ”)


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