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Visual Style

Many business presentations are supported by a collection of slides that are only text…no pictorial, relational, or numeric slides at all. Not only does this border on the Presentation-as-Document Syndrome, it looks bland and boring. Twenty all-text slides in a row can produce the MEGO effect.

Furthermore, reading an all-text slide feels like hard work, even when the slide is designed according to the principles above. Figure 7.13 is an example.


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