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Verbal Style

Now for some stylistic techniques that apply to all text slides, whether they contain bullets or sentences. These are seemingly minor points that your audience may never consciously notice, but have a definite subconscious impact on them and on how they perceive your slide and therefore your message. Follow these simple and straightforward style guidelines whenever you create text slides.

Use Possessives/Plurals Correctly and Sparingly … If At All

This is a grammatical and stylistic point that surprisingly few people understand. The use of an apostrophe plus “s” ('s) to mark the plural form is simply bad English. Apostrophe plus “s” should be used only for contractions (words from which one or more letters have been dropped, like I'll, can't, you'd, and he's) and possessives (for instance, IBM's new chairman, the company's headquarters).


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