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Focus before Flow

Notice that so far, I've held off any discussion about selecting the sequence of ideas for your presentation, which is the left-brain process. First, get the heart of your story straight; then and only then can you think about the most effective sequence of concepts for presenting that story persuasively. That's why, in my programs and in all my dealings with businesspeople, I repeat: “Focus before Flow.”

Now, having set the context with the Framework Form, having poured out all the concepts that might be relevant to our presentation by Brainstorming (an efficient Data Dump), and having distilled those concepts and ideas by Clustering, you're ready to develop the flow of ideas that will guide your presentation. That's the topic of the next chapter.

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