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Chapter 4. Finding Your Flow > Which Flow Structure to Choose?

Which Flow Structure to Choose?

Is one Flow Structure better than another? Not really. Some structures work especially well in particular situations. Opportunity/Leverage generally works well for investment presentations, and Form/Function generally works well for industry peer groups. But is there a right or wrong way to organize any particular presentation? No. In fact, the 16 Flow Structures overlap to some degree. The key is: Choose one or two Flow Structures for the entire presentation. Where presenters get into trouble is when they choose all 16 … and sometimes all 16 on each slide.

Choose one or two Flow Structures for the entire presentation.



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