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Chapter 11. Customizing Your Presentatio... > Gathering Material for Customization

Gathering Material for Customization

To customize your presentation, you'll need to arm yourself with useful information and materials. It's a process that you should begin during your preparation period, days or even weeks before the presentation, and continue right up until the moment you approach the front of the room. Here are some steps you can take:

Prior to Presentation Day

  • Research your audience. Learn all you can about who will be attending: their knowledge level, key interests and concerns, and personal or professional biases.

  • Learn the names of some key audience members. Know the names of several key influencers in the audience. Learn the names of the highest ranking company officer, the most respected technical expert, and the manager with the most authority to make decisions.

  • Get current on industry news and trends. During the run-up to your presentation, diligently search out news and media stories and Internet items related to the company and the industry to which you'll be presenting.


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