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External Linkages

While the Internal Linkages in the previous chapter bond together the components of your presentation, it's equally important to bond your presentation (and you, as the presenter) to each specific audience. You can achieve that with External Linkages: words, phrases, stories, and other materials that you insert throughout your presentation to make it fresh. There are seven External Linkages:

  1. Direct Reference. Mention specifically, by name, one or more members of your audience.

  2. Mutual Reference. Make reference to a person, company, or organization related to both you and your audience.

  3. Ask Questions. Address a question directly to one or more members of your audience.

  4. Contemporize. Make reference to what is happening today.

  5. Localize. Make reference to the venue of your presentation.

  6. Data. Make reference to current information that links to and supports your message.

  7. Customized Opening Graphic. Start your presentation with a slide that includes your audience, the location, and the date.


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