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Library of Congress Cataloging-in-Publication Data

 Weissman, Jerry.
                  Presenting to win : the art of telling your story / Jerry Weissman
     p. cm.
 ISBN 0-13-046413-9
 1. Business presentations.   I. Title.

 HF5718.22.W45  2003
651.7'3--dc21 2002035832

Cover Author Photo: Brad Perks
Vice President, Executive Editor: Tim Moore
Editorial Consultant: Karl Weber
Art Consultant: Nichole Nears
Editorial/Production Supervision: Donna Cullen-Dolce
Manufacturing Manager: Alexis R. Heydt-Long
Manufacturing Buyer: Maura Zaldivar
Interior Design: wee design group
Composition: Gail Cocker-Bogusz
Cover Design Director: Jerry Votta
Cover Design: Anthony Gemmellaro

© 2003 by Pearson Education, Inc.
Publishing as Financial Times Prentice Hall
Upper Saddle River, New Jersey 07458

Prentice Hall books are widely used by corporations and government agencies for training, marketing, and resale.

For information regarding corporate and government bulk discounts please contact: Corporate and Government Sales (800) 382-3419 or corpsales@pearsontechgroup.com Or write: Prentice Hall PTR, Corporate Sales Dept., One Lake Street, Upper Saddle River, NJ 07458.

Audience Advocacy, WIIFY, and Point B are service marks or registered service marks of Power Presentations, Ltd., © 1988, 1995 Power Presentations, Ltd.

PowerPoint is a registed trademark of Microsoft, Inc.

Other company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

Pearson Education LTD.
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