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Chapter 6. Communicating Visually > Graphic Design Elements

Graphic Design Elements

All the bells and whistles in all the graphics programs available for business presentations boil down to just four basic design elements:

  • Pictorial. Photographs, sketches, maps, icons, logos, screen shots, or clip art.

  • Relational. Tables, matrices, hierarchies, and organizational charts. (Think of a relational chart as an image that captures a set of relationships, connections, or links in visual form.)

  • Text. Text comes in two flavors: bullets and sentences.

  • Numeric. Numbers expressed in bar charts, pie charts, area charts, line charts, histograms, and other more specialized types of graphs.


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